Market & demand
Tourism, corporate travel, events, airports and highway access inform the potential sources and timing of room demand.
HOTEL · FEASIBILITY RESEARCH
Hotel Feasibility Study
Evaluate a new hotel, repositioning or expansion through demand generators, the competitive set, occupancy, average daily rate and site suitability. FDS examines whether the proposed hotel fits its market and investment assumptions.
THE QUESTIONS THAT MATTER
Match the hotel concept to the market opportunity.
Before committing to a site or an operating plan, test the assumptions that will drive the project’s performance.
- What demand comes from business travel, tourism and events?
- How does the proposed hotel compare with existing and planned supply?
- What occupancy and average daily rate assumptions are supportable?
- How do development and operating costs affect financial feasibility?
A CLOSER LOOK AT THE OPPORTUNITY
What the study examines.
Industry-specific research connects site conditions and market evidence to the financial picture.
Site & brand fit
Location, infrastructure, hotel class and brand fit are assessed alongside the project concept.
Competitive set
Existing hotels and pipeline supply provide context for positioning, occupancy and rate assumptions.
Revenue assumptions
Occupancy, ADR and ancillary revenue are considered together; revenue per available room connects occupancy and room rates.
Financial feasibility
Development costs, FF&E and operating assumptions feed the financial forecast, DSCR, breakeven and sensitivity analysis.
Findings in context
The executive summary brings together the project overview, key assumptions and feasibility conclusion. The agreed scope reflects the project and its information requirements.
Share your lender’s requested scope when you enquire. Study requirements vary by project and financing arrangement.
BEFORE YOU GET STARTED
Your questions, answered.
What demand comes from business travel, tourism and events?
Tourism, corporate travel, events, airports and highway access inform the potential sources and timing of room demand.
What should I send with my study request?
Share the site address, project concept and any available site plans, operating information or lender scope. FDS can use these details to define the engagement.
How are fees and timing determined?
Request a quote with your project details. Scope, available information and project complexity determine the proposed fee and schedule.
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